An Introduction to Media Literacy

Any study of the media is a work in progress as the media continually changes. While these media changes are multi-faceted with far reaching effects and implications, we can identify major characteristics and recurring phenomenon. This continuing work in progress is the premise of Introduction to Media Literacy. Introduction to Media Literacy is designed to give students an introduction to the concepts of media literacy and to create an awareness for the impact media has on our society while developing an appreciation of the intricacies of media messages. Introduction to Media Literacy leads students through the creation of media messages paying close attention to the strategic choices that are made, the careful placement within the media, and to the varied responses from an audience. Introduction to Media Literacy includes: A variety of theories, but is more practical in its approach. Extensive visual examples throughout that emphasize the various points raised in the book's discussion Objectives, summaries, and concept checklists for each chapter reinforce educational goals Study questions and activity suggestions promote classroom discussion Aristotle's canons to conduct a content, textual, and discourse analysis of media