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Provides a comprehensive analysis of the different roles that brand plays across a wide range of entities, connecting both the common and unique aspects of branding. The book makes the point that in a rapidly evolving information environment, new communication channels are shifting the way brands interact with their audiences.
- Format: Pocket/Paperback
- ISBN: 9781524959456
- Språk: Engelska
- Antal sidor: 277
- Utgivningsdatum: 2018-02-28
- Förlag: Kendall/Hunt Publishing Co ,U.S.