Digital Pricing

A Guide to Strategic Pricing for the Digital Economy

Häftad, Engelska, 2024

Av Frank Frohmann

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This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits.

Produktinformation

Utgivningsdatum2024-03-05
Mått155 x 235 x 19 mm
Vikt605 g
FormatHäftad
SpråkEngelska
SerieManagement for Professionals
Antal sidor338
FörlagSpringer International Publishing AG
ISBN9783031245930
OriginaltitelDigitales Pricing

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Försäljning och marknadsföring inom Ekonomi och ledarskap
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Frank Frohmann has more than 20 years of leadership experience in marketing, sales and pricing. He has extensive pricing competencies covering in-house consulting (Bosch, Lufthansa Cargo and others), operative pricing and yield management (Lufthansa Passenger Business) and management consulting (Simon-Kucher & Partners, and others).Frank started his career at Simon-Kucher & Partners in 1996 and his thesis 'Pricing in the Airline Industry' was completed under the supervision of Prof. Hermann Simon. Since 2013 he has been working for an international chemical company.

Basics of Price Management.- Characteristics of Digital Pricing.- Business Models.- Revenue Models.- Pricing Process Part 1: Analysis.- Pricing Process Part 2: Strategy.- Pricing Process Part 3: Structure (3a: Price Differentiation).- Pricing Process Part 3: Structure (3b: Price Models).- Pricing Process Part 3: Structure (3c: Price Optimization).- Pricing Process Part 3: Structure (3d: Portfolio Pricing).- Pricing Process Part 4: Implementation.- Pricing Process Part 5: Monitoring.- Pricing Process and Pricing Psychology.