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For courses in Intercultural Business Communication. With the globalisation of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general dos and donts in international business.
- Format: Pocket/Paperback
- ISBN: 9781292039664
- Språk: Engelska
- Antal sidor: 304
- Utgivningsdatum: 2013-11-08
- Förlag: Pearson