Jerk: Twelve Steps to Rule the World

Uber, Airbnb, Lyft and Waze are examples of a whole generation of new companies taking the world by storm. Using data, analytics and the sharing economy they come out of nowhere to take over industries once dominated by huge companies. How do they cause such disruption? How do they take their new business models and jerk entire industries in a year or two? In "Jerk: Twelve Steps to Rule the World" award-winning author Christopher Surdak explains how these companies do what they do, why they are successful, and why their rise to dominance may be inevitable. According to global Big Data expert Douglas Laney of Gartner, "Chris Surdak takes the reader on a wild ride through space and time to encapsulate our information-driven economy, and how a special class of people and organizations - 'Jerks' - are poised to capitalize best on this phenomenon."