bokomslag Marketing Management
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Marketing Management

Dr Brijesh Sivathanu

Pocket

209:-

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  • 224 sidor
  • 2014
Products are an important variable in the marketing mix. The mix of products offered by a company such as Heinz can be a firm's most important competitive tool. If a company's products do not meet customers 'desires and needs, the company will fail unless it makes adjustments. Developing successful products like Dell personal computers requires knowledge of fundamental product concepts.

  • Författare: Dr Brijesh Sivathanu
  • Format: Pocket/Paperback
  • ISBN: 9781312302525
  • Språk: Engelska
  • Antal sidor: 224
  • Utgivningsdatum: 2014-06-24
  • Förlag: Lulu.com