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Products are an important variable in the marketing mix. The mix of products offered by a company such as Heinz can be a firm's most important competitive tool. If a company's products do not meet customers 'desires and needs, the company will fail unless it makes adjustments. Developing successful products like Dell personal computers requires knowledge of fundamental product concepts.
- Format: Pocket/Paperback
- ISBN: 9781312302525
- Språk: Engelska
- Antal sidor: 224
- Utgivningsdatum: 2014-06-24
- Förlag: Lulu.com