Perseverance > Endurance: Lead with Resilience. Grow Through Adversity. Win Together.

From the battlefields of Afghanistan and Iraq to the boardrooms of Nike, Walmart, and Microsoft, Blayne Smith and Brandon Young have consistently built tightly-knit, high-performing teams that persevere and win.

Join the Army Rangers on the peaks of the Hindu Kush Mountains in Afghanistan and the Green Berets at Firebase Anaconda to gain key insights for leading teams through uncertainty and the understanding that perseverance is what’s most required for today’s complex world.

Doubt crushes leaders daily—from GMs of Fortune 500 companies to small business owners across America, leaders nearly unanimously express doubt and fear in the face of adversity. This makes sense because adversity pushes us beyond our training and our comfort zones.

We cannot simply put our heads down and endure. Instead, learn that adversity as an opportunity for transformation. When faced with circumstances beyond our capabilities, we must grow to meet those new challenges by persevering and becoming the person the situation requires.

> Endurance empowers leaders to gain clarity on their challenges and apply sound leadership principles to lead their teams to victory across the ridgeline of adversity—the line between the harder right and the easier wrong—by embracing the five factors of perseverance:

• Change: Factors outside of our control change fast and often.
• Uncertainty: We are confronted with situations beyond our training or capabilities, which creates a sense of fear.
• Acceptance: Accept the consequences, embrace the reality of the situation, and surrender what we cannot control.
• Choice: Choose to become our creeds, values, and ethos and become the person your team and the situation call for.
• Growth: We will be changed on the other side; we may not feel whole immediately, but we will be better, wiser leaders ready for the next big challenge.

Learn to lead and win from two US Army Special Operators turned business professionals, who have both? built successful businesses and led teams through adversity to achieve no-fail missions in war, business, and life.