Vi hittar inte den utgåva du söker efter, kanske funkar den här lika bra?

Comprehension and Miscomprehension of Print Communication

Häftad, Engelska, 1987

429 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

First Published in 1987. To writers and visualizers, this study sets a range of expectations for comprehension and miscomprehension—pointing the finger of caution that even what seems the simplest of language can be misunderstood, but also calling forth their best efforts, because this benchmark study shows that some communications can be much more successful than others and there is usually room for improvement. To advertisers, the study says that perhaps we often take comprehension too much for granted, being satisfied when consumers respond with something in the general area of our message, rather than in the precise area of what is meant. To academicians, the study gives reliable reference points for thought and dialogue among themselves and the advertising and publishing communities. It underlines what intuitive editors and writers have always known but have not always practiced: that words and ideas are fragile—handle with care if you hope to deliver them intact from one mind to another.

Produktinformation

Utgivningsdatum1987-10-01
Mått156 x 234 x 16 mm
Vikt550 g
FormatHäftad
SpråkEngelska
Antal sidor298
FörlagTaylor & Francis Inc
ISBN9780805801439

Tillhör följande kategorier

"While there is room for quibbling on some points, the fact is that this study represents the best empirical evidence currently available on the comprehension of printed advertising and editorial content. It provides a baseline of sorts against which to work in succeeding research."—Publishers' Auxilliary"This is not simply another study of television commercials. For the first time we have a broad-based comparative study, measuring the comprehension and miscomprehension of television commercials, local and network news shows, popular adventure series, serial-type mystery shows, and public service announcements."—Alfred J. SeamanGraduate School of Business Administration, NYU