Uncertainty and Enterprise

Where does confidence come from, especially when we attempt something new? How do we justify judgments prone to mistake and disagreement? Drawing on more than thirty years of research, Amar Bhid cuts through esoteric theories and glib "how-tos" to explain the practical ways we cope with uncertainties. Weaving together forgotten insights from the economist Frank Knight and other great twentieth-century thinkers, Bhid presents a fresh perspective that sheds light on surprising aspects of entrepreneurship, from why startups and giants coexist to how vividly described possibilities help make the imagined real.