10 Steps to Successful Business Writing, 2nd Edition

In Todays Business World, You Are What You Write Good writing can launch a career. It has the power to break through clutter and capture readers imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channelssocial media, instant messaging, blogswere writing more and faster than ever. With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to capturing readers attention and imagination. Writing instructor and coach, Jack Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text to hold your readers attention; edit yourself for grammar, tone, and excess words; and master the documents for any workplace situation. It doesnt matter if youre drafting a business plan, an email, or a Facebook post. Forget the shorthand, drop the exclamation points, and ditch the emojis. Learn to create concise, persuasive, and powerful text with 10 Steps to Successful Business Writing.