2012 U.S. Presidential Election Challenges and Expectations

During the 2012 election cycle, President Barack Obama was struggling for reelection, and former Massachusetts governor Mitt Romney was running as the first major-party candidate since Walter Mondale and the first Republican since Ronald Reagan to not hold public office at the time of his nomination. In this volume, twenty-six international scholars consider how these two different public figures steered toward the White House, discussing strategy, rhetoric, domestic and international policies, and campaign innovations.