4 Magic Steps to Double Profit

       Target (must have clear vision of what the end result looks like)

       Plan to deliver the target (otherwise how do you know what to do)

       Selling Price - maximise profit by focusing on Pricing mechanisms (and we learn that increasing your sales price by 5% could double your profit)

       Market research - always know what your customers want and what your competitors are doing

       Increase Sales (How a 5% increase in items sold could increase your profit by 30%), 

       Costs will devour profit if not controlled (see how easily a profitable business slumps into losses) 

       Fixed costs are such a risk in all businesses.

       Management Information must be useful, informative and inspires success