51 Ps MARKETING

The 4 Ps of the marketing mix remain relevant for effective marketing today. However, with rapid digitalization, a more holistic approach has emerged: the 4 Es. Addressing challenges such as siloed data and outdated systems is crucial to this shift. With advancements in marketing technology, the rise of IoT, and the explosion of social media, various marketing mix frameworks have evolvedshifting the focus from seller-centric to customer-centric strategies. The days when marketers made all the decisions are long gone. Welcome to the new era of marketing!