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In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.
- Format: Inbunden
- ISBN: 9781138412446
- Språk: Engelska
- Antal sidor: 304
- Utgivningsdatum: 2017-07-27
- Förlag: CRC Press