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The Practical Guide to Focus Groups incorporates ideas from both academic and commercial research, based on evidence from research methods literature, whilst also being practically-focused. The guide is intended as an introduction to setting up and conducting focus groups for people in a variety of roles and sectors.
- Format: Pocket/Paperback
- ISBN: 9781716409295
- Språk: Engelska
- Antal sidor: 76
- Utgivningsdatum: 2020-11-23
- Förlag: Lulu.com