bokomslag A Practical Introduction to Mixed Methods for Business and Management
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A Practical Introduction to Mixed Methods for Business and Management

Pat Bazeley

Pocket

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Andra format:

  • 136 sidor
  • 2018

Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.


The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.



The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.



Suitable for business and management students and researchers undertaking their own mixed methods research.

  • Författare: Pat Bazeley
  • Format: Pocket/Paperback
  • ISBN: 9781526462497
  • Språk: Engelska
  • Antal sidor: 136
  • Utgivningsdatum: 2018-12-04
  • Förlag: SAGE Publications Ltd