A Study on Awareness, Acceptance and Adoption of E-Books Among Management Students and Faculty

E-books the digital version of its print counterpart has been in the

educational segment for decades. E-books offer numerous advantages such as

accessibility, searchability, portability, cheap, ability to highlight, take notes,

share, to zoom and read and much more. In spite of their presence in the

educational market for a long time and offering various benefits to user's, ebooks

have not been popular in the academic circles specifically in the

textbook segment. Publishing companies have been trying to promote e-books

across institutions and have tried to modify their product offerings. This

research has made an attempt to understand the factors influencing the

students and faculty of management institutions. The research also aimed to

understand the awareness, adoption and usage of e-books among students and

faculty. Another objective was to understand the benefits preferred by

students and faculty. The research also aimed at understanding the challenges

faced by students and faculty preventing them to use e-books..