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1993

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.

Författare: John W Payne, James R Bettman, Eric J Johnson
Format: Inbunden
ISBN: 9780521415057
Språk: Engelska
Utgivningsdatum: 1993-05-28
Förlag: Cambridge University Press