Adrenaline

The amazing success story of the manbehind Ströer, t-online.de, Statista...

With his perseverance and penchant for risk-taking, Udo Müller hasput everything on one horse on more than one occasion. He startedoff in the world of out-of-home advertising and became the marketleader, fi rst in East Germany and then in unified Germany. Then he went global.And shortly afterwards, he went public on the stock market in spectacularfashion.This was followed by the expansion of his product line to include digitalpublishing, online marketing and direct marketing.During the period of transition from the "old economy" to the "neweconomy" Ströer has developed into a unique and diverse mediaempire.