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Advances in Advertising Research VIII

Vesna Zabkar • Martin Eisend

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293 sidor
2018

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.

Författare: Vesna Zabkar, Martin Eisend
Format: Pocket/Paperback
ISBN: 9783658215200
Språk: Engelska
Antal sidor: 293
Utgivningsdatum: 2018-05-12
Förlag: Springer Gabler