bokomslag Advances in Business and Management Forecasting
Samhälle & debatt

Advances in Business and Management Forecasting

Kenneth D Lawrence Ronald K Klimberg

Inbunden

2619:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-12 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

  • 350 sidor
  • 2014
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. Topics will include sales and marketing, forecasting, new product forecasting, judgementally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models.
  • Författare: Kenneth D Lawrence, Ronald K Klimberg
  • Format: Inbunden
  • ISBN: 9781784412098
  • Språk: Engelska
  • Antal sidor: 350
  • Utgivningsdatum: 2014-11-20
  • Förlag: Emerald Group Publishing Limited