Advances in National Brand and Private Label Marketing 1
bokomslag Advances in National Brand and Private Label Marketing
Psykologi & pedagogik

Advances in National Brand and Private Label Marketing

Francisco J Martnez-Lpez • Juan Carlos Gzquez-Abad • Marco Ieva

Pocket

2199:-

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Andra format:

  • 202 sidor
  • 2023
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
  • Författare: Francisco J Martnez-Lpez, Juan Carlos Gzquez-Abad, Marco Ieva
  • Format: Pocket/Paperback
  • ISBN: 9783031065835
  • Språk: Engelska
  • Antal sidor: 202
  • Utgivningsdatum: 2023-05-28
  • Förlag: Springer International Publishing AG

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