Advances in Services Marketing and Management 1
bokomslag Advances in Services Marketing and Management
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Advances in Services Marketing and Management

Teresa A Swartz • David A Bowen • Stephen W Brown

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2169:-

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Andra format:

  • 380 sidor
  • 1995
This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.
  • Författare: Teresa A Swartz, David A Bowen, Stephen W Brown
  • Format: Inbunden
  • ISBN: 9781559388559
  • Språk: Engelska
  • Antal sidor: 380
  • Utgivningsdatum: 1995-08-01
  • Förlag: JAI Press Inc.

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