Advertising Account Planning 1
bokomslag Advertising Account Planning
Samhälle & debatt

Advertising Account Planning

Larry Kelley • Donald Jugenheimer

Inbunden

5029:-

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Andra format:

  • 262 sidor
  • 2014
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
  • Författare: Larry Kelley, Donald Jugenheimer
  • Illustratör: black and white 15 Tables 72 Line drawings black and white
  • Format: Inbunden
  • ISBN: 9780765640352
  • Språk: Engelska
  • Antal sidor: 262
  • Utgivningsdatum: 2014-09-15
  • Förlag: Routledge

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