Advertising Account Planning 1
Kommande
bokomslag Advertising Account Planning
Samhälle & debatt

Advertising Account Planning

Kelli S Boling • Carol J Pardun • Beth E Barnes • Sheri J Broyles

Inbunden

1269:-

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Andra format:

  • 206 sidor
  • 2025
Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals' guide to contemporary research and implementation strategies for today's most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner.

The second edition builds on core strategies with the newest digital opportunities, adding activities using AI tools, new student and instructor resources, and an entirely new chapter on consumer insights.


  • Författare: Kelli S Boling, Carol J Pardun, Beth E Barnes, Sheri J Broyles
  • Format: Inbunden
  • ISBN: 9781538192467
  • Språk: Engelska
  • Antal sidor: 206
  • Utgivningsdatum: 2025-02-15
  • Förlag: Rowman & Littlefield Publishers

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