bokomslag Advertising, Alcohol Consumption, and Abuse
Psykologi & pedagogik

Advertising, Alcohol Consumption, and Abuse

Joseph C Fisher

Inbunden

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  • 216 sidor
  • 1993
An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.
  • Författare: Joseph C Fisher
  • Format: Inbunden
  • ISBN: 9780313289590
  • Språk: Engelska
  • Antal sidor: 216
  • Utgivningsdatum: 1993-08-01
  • Förlag: Praeger Publishers Inc