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Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.
- Format: Pocket/Paperback
- ISBN: 9780879725280
- Språk: Engelska
- Antal sidor: 172
- Utgivningsdatum: 1992-06-01
- Förlag: Bowling Green University Popular Press,US