629:-
Tillfälligt slut online – klicka på "Bevaka" för att få ett mejl så fort varan går att köpa igen.
Andra format:
- Inbunden 2649:-
- Pocket/Paperback 579:-
- Pocket/Paperback 649:-
Examines the psychology of advertising and how advertising is received by consumers. The author has tracked, week by week, the effects of hundreds of advertising campaigns over a period of nearly ten years. The results resolve some of the apparent contradictions inherent in advertising theory.
- Format: Pocket/Paperback
- ISBN: 9781863733588
- Språk: Engelska
- Antal sidor: 264
- Utgivningsdatum: 1993-07-01
- Förlag: Allen & U.(Australia)