199:-
Ingår i 4 pocket för 3
Uppskattad leveranstid 7-12 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
- Illustratör: 15 black and white halftones
- Format: Pocket/Paperback
- ISBN: 9780199568925
- Språk: Engelska
- Antal sidor: 160
- Utgivningsdatum: 2010-06-24
- Förlag: OUP Oxford