Aesthetics and Business

The term aesthetic is usually used to describe how things look. In business, this means product and packaging design, brand image, and corporate identity. However, this word is much more useful if one wants the full meaning far beyond visual elegance. Aesthetics is the pleasure of us all perceiving objects and experiences through our senses.

Aesthetic intelligence is understanding, interpreting, and articulating emotions caused by a particular object or experience - and it can be learned and improved.

In a world where people desire less, crave richer and more meaningful experiences, and have an unprecedented market force to get what they want, its product or service's aesthetic value is essential for its long-term success.

This book will show you how to unlock the secrets of aesthetics to improve yourself and your business.

Unlike design thinking, which focuses on the problem-solving process and solution-based strategies, the value of business aesthetics is to enhance the human spirit through sensory experiences and delight the opportunity to evoke imagination. When done right, it benefits both businesses and customers.

Learn how to harness the power of aesthetics and reap all the benefits that it can provide you.

Here's what this guide to aesthetics and aesthetic intelligence can offer you:

        Guide to successful sensory marketing

        Designing the best "Brand Code"

        Aesthetic approaches that are designed to last

        Guide to developing a unique personal style

        Aesthetics in the future world

        And much more

If you want to discover the secrets of aesthetics and improve your aesthetic intelligence, this book will show you the easiest way. So what are you waiting for?