bokomslag Agro-food Marketing
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  • 512 sidor
  • 1997
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.
  • Författare: Daniel Padberg, Christopher Ritson, Luis Albisu
  • Format: Pocket/Paperback
  • ISBN: 9780851991443
  • Språk: Engelska
  • Antal sidor: 512
  • Utgivningsdatum: 1997-02-01
  • Förlag: CABI Publishing