bokomslag AI in Digital Marketing
Data & IT

AI in Digital Marketing

Maria Johnsen

Pocket

799:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-12 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

  • 570 sidor
  • 2024
This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.
  • Författare: Maria Johnsen
  • Format: Pocket/Paperback
  • ISBN: 9781501522543
  • Språk: Engelska
  • Antal sidor: 570
  • Utgivningsdatum: 2024-07-22
  • Förlag: De Gruyter