All the Brains in the Business

The power of gender difference,notgender equality, is a secret source for success. Some smart businesses are starting to wake up to this fact. This book explores why and how. Properly valuing brain gender diversity in the workplaceisone of the biggestand largelyuntapped sources of competitive advantage for modern businesses. Recent advances in neuroscience provide the key to unlocking it. Modernresearch showsthat therearegender-based differences in the brain - it's just not as simple as a binary between a 'male brain' and 'female brain'. In fact, our brains are like a mosaic where many of the tiles are available in thousands of shades on a spectrum between pinkand blue. The problem is that our workplaces tend to be governed by structures, processes and cultures that arepracticallypure blue.All thebrains in the businessthat are elsewhere on the spectrumcannot thrive as they might,sosources of productivity, creativity and agility go untapped. Anyone who manages people needs to understand how the brain works and the impact it has on how people work together as teams. Anyone who wants to unlock the talent and productivity ofallof their people needs to understand how recent findings around male- and female-type brains should shape the way they manage. Leading applied neuroscientistsand international corporate coaches Kate Lanz andPaul Brownshow you why and howto accessallthe brains in your business.