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Many of women's everyday experiences and pleasures are tied up inextricably with consumption. Women have had a lifelong relationship with the marketplace. In research into consumer culture, it tends to be the activities, interests and expertise of women who take centre stage. This collection provides a range of different perspectives on women as consumers. The volume focuses on popular culture and its female consumers; this includes examinations of popular media and their targetting of female audiences, issues and themes associated with produce purchase, placement and promotion, and commodification.
- Format: Pocket/Paperback
- ISBN: 9780304701520
- Språk: Engelska
- Antal sidor: 288
- Utgivningsdatum: 2000-04-01
- Förlag: Continuum International Publishing Group Ltd.