An Approach to Assessing the Technical Feasibility and Market Potential of a New Automotive Device

Save the World Air (STWA) has developed magnet-based devices, including its Zero Emission Fuel Saver (ZEFSa), that it claims can improve vehicle fuel economy and reduce emissions. STWA asked the RAND Corporation to help develop a plan for assessing the technical basis required for successful commercialization of ZEFS and to advise it on examining potential market opportunities for ZEFS. This report summarizes RAND's analysis of these two issues.