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An assessment of values concerning luxury brand purchase intention

Name: An assessment of values concerning luxury brand purchase intention
Price: 939 SEK
Availability: InStock
Author: Abalkhail Tagreed
ISBN: 9783659772788

Abalkhail Tagreed

Pocket

939:-

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160 sidor
2015

This book is a great source for luxury brands producers and retailers. It compares two different cultures; western and Middle eastern specially, United State and Saudi culture regarding luxury purchase intentions . This book includes the three main values of luxury: functional, social and individual while also addressing consumer guilt. the main terms individualism and collectivism were also discussed

Författare: Abalkhail Tagreed
Format: Pocket/Paperback
ISBN: 9783659772788
Språk: Engelska
Antal sidor: 160
Utgivningsdatum: 2015-09-07
Förlag: LAP Lambert Academic Publishing