An Insider's Guide on How to Sell Your Business

Selling a business is like going on a dating website and trying to choose the right partner. If youOre gorgeous, intelligent, and financially secure, it shouldnOt take any time at allNbut if youOre overweight, unattractive, and brokeNit might take a while. Christina Lazuric Woscoff advises clients to stay real about the business theyOre selling and disregard emotions about what they OfeelO itOs worth. Buyers, she says, donOt care about the late nights you toiled on the business. They care about desirability and cash flow. In this brokerOs perspective, she highlights how to: pick the right time to exit your business; understand the market conditions in your area; choose knowledgeable advisers to help you navigate the process; and consider alternatives, including selling to a strategic buyer. Take the necessary steps to get the best possible terms for what is probably your most valuable asset with An InsiderOs Guide on How to Sell Your Business.