An Introduction to MASC Strategic Alignment - Lessons in Creating High Growth

This little but powerful book shares with you the experience gained from over 400 Business Growth consultancy projects with small and medium sized UK companies. In a non-jargon and frank way it sets out what differentiates those companies who consistently achieve strong growth from those who don't. The book introduces MASC Strategic Alignment, which is the unique business growth model that emerged from these 400 projects. The book not only provides an invaluable checklist of the important business activities that are characteristic of high growth companies, but also the 'magic ingredient' that is missing from those companies struggling for growth. If you are serious about creating long term sustainable profitable growth for your business, and not looking for a quick fix but a more strategic approach, then this book is a must read.