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Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,0, University of Glamorgan, 29 entries in the bibliography, language: English, abstract: The assignment analyses the position of Thorntons. This company is a very famous chocolate manufacturer in the UK. But struggled to meet customer demand in recent times. The following models were used: - Strategic orientation of companies (Porter) ;- Bowman's competitive strategy options (Bowman);- PEST / STEP analysis;- 'Five Forces' model;- Resource Audit;- Value Chain analysis
- Format: Pocket/Paperback
- ISBN: 9783668343023
- Språk: Engelska
- Antal sidor: 26
- Utgivningsdatum: 2017-01-13
- Förlag: Grin Verlag