Analysis of the internationalization process of Moroccan companies

The internationalization of service companies, particularly in the insurance sector, has become essential for conquering new markets and optimizing production. Morocco has seen a growing trend towards investment in sub-Saharan African countries, becoming a strategic direction for Moroccan companies wishing to expand internationally. This paper aims to understand the internationalization process of Wafa Assurance and Sanlam Assurance in the Senegalese market.