Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity 1

Data & IT

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

Vladlena Benson • Ronald Tuninga • George Saridakis

Inbunden

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422 sidor
2016

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Författare: Vladlena Benson, Ronald Tuninga, George Saridakis
Format: Inbunden
ISBN: 9781522505594
Språk: Engelska
Antal sidor: 422
Utgivningsdatum: 2016-08-30
Förlag: IGI Global