App Design Basics for Professionals

It is my unique personal honor to bequeath shards of wisdom to an
inspiring woman of God, fellow businesswoman, and professional
confidantJennifer Carrington. She has crafted a timely, succinct,
and relevant treatise. This work is a culmination of successive
years of fine-tuning, labor, contemplation, and learning moments.
This masterpiece, though laconic, injects a cornucopia of powerful
principles and emits laser focus on the art of business branding,
content, and presentation. Frankly, this book should be a required
reading in both the halls of academia and for small/medium
enterprises alike.
As a personal and business mentor of Jennifer, I have witnessed
firsthand how this driven and dogged businesswoman masterfully
utilizes the concepts noted in this book in her own businessJ
Carrington + Associates. She has proven to me on multiple
occasions the value and pertinence of branding, content, and
presentation. Her firm has, without slight hesitation, provided
astute excellence and value-added service to our jurisdictional
platform since I began working with her. As a competent, proven,
and savvy businesswomen myself, Ive trodden the deserted road
of entrepreneurial persistence from my youth.
During the last thirty-three years of trudging through provinces of resistance, peaks of success, and valleys
of trepidation, Ive learned the utter importance of crafting and molding the essential elements of branding.
Without the organic and pliable foundation of branding, my quick-serve restaurant holdings company, V & J,
would have flatlined with my initial Burger King acquisition. But by positioning and pivoting my firm as a brand
unto itself, my company has been catapulted into a vast conglomeration of multiple food-service brands. As
such and with the advent of global technology and social media, branding should be the lifeblood of any.
Congratulations, Jennifer, and serious entrepreneurial endeavorwhether small or large.
Read this book and find out why!
May the Lord continue to shine His favor upon you as share your insights and unpretentious learnings relative
to branding, creation content, relational data maintenance, and presentational swagger with us all.
Dr. Valerie Daniels-Carter
President and CEO
V & J Holding Companies Inc.