Applied Business Statistics

The text emphasises four themes to support evidence-based management decision making:

1. Setting the statistical landscape in a management context

2. Interpretative decision making based on patterns revealed by exploratory data analyses

3. Statistical decision making guided by the test-based findings of inferential analyses

4. Predictive decision making using statistical modelling evidence.                                                                               The thread that links them is the role of data analytics as a management decision-support tool.

This fifth edition builds on the strengths of the fourth edition by:

• Highlighting newer trends in statistical applications in management practice

• Strengthening the Excel-based generation of statistical evidence using a custom-built software product, called X-Static

• Enhancing the graphic visualisation of statistical evidence.    Target market:

• Undergraduate students of Management at universities (BCom, BAcc, etc)

• Management diploma students working towards professional qualifications at institutions such as the IMM, CSSA, CIMA, IAC, etc.

• Postgraduate students (MBA and PGDip) of Management at business schools.