Appraisal And The Transcreation Of Marketing Texts

Name: Appraisal And The Transcreation Of Marketing Texts
Price: 719 SEK
Availability: PreOrder
Author: Nga-Ki Mavis Ho
ISBN: 9781032269368

Nga-Ki Mavis Ho

Pocket

719:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Andra format:

Inbunden 2439:-

200 sidor
2025

This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.

Författare: Nga-Ki Mavis Ho
Format: Pocket/Paperback
ISBN: 9781032269368
Språk: Engelska
Antal sidor: 200
Utgivningsdatum: 2025-05-27
Förlag: Taylor & Francis Ltd