Artificial Intelligence for Business

  The easy introduction to machine learning (ML) for non-technical people in business and beyond

• What you need to know about modern artificial intelligence (AI) and ML including how to use it to solve real business problems
• How AI and ML has evolved, and what they can and cant do
• Key applications, including intelligent robots, natural language processing (NLP), and the Internet of Things (IoT)
• Core concepts, illustrated with many practical examples
• Includes an accessible, step-by-step introduction to breakthrough techniques based on neural networks

   Millions of non-technical professionals and leaders want to understand Artificial Intelligence (AI) and Machine Learning (ML) whether to improve their businesses, be more effective citizens, consumers or policymakers, or just out of sheer curiosity. Until now, most books on the subject have either been too complicated and mathematical, or have simply avoided the big picture by focusing on the use of specific software libraries. In Artificial Intelligence for Business, Doug Rose bridges the gap, offering todays most accessible and useful introduction to AI and ML technologies and what they can and cant do. 
Rose begins by tracing AIs evolution from the early 1950s to the present, illuminating core ideas that still drive its development. Next, he explores recent innovations that have reinvigorated the field by providing the big data that makes machine learning so powerful innovations such as GPS, social media and electronic transactions. Finally, he explains how todays machines learn by combining powerful processing, advanced algorithms, and artificial neural networks that mimic the human brain.
Throughout, he illustrates key concepts with practical examples that help you connect AI, ML, and neural networks to specific problems and solutions. Step by step, he systematically demystifies these powerful technologies, removing the fear, bewilderment, and advanced math so you can understand the new possibilities they create, and start using them.