Data & IT
Pocket
Artificial Intelligence in Customer Service
Jagdish N Sheth • Varsha Jain • Emmanuel Mogaji • Anupama Ambika
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This edited volume elucidates how artificial intelligence (AI) can enable customer serviceto achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees. Ascustomerexpectations dictate 24/7 availability from service departmentsandmarket pressures call for lower costswithhigher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challengesinchoosingthe right tool,optimizingintegration,andstrikingthe appropriate balance betweenAI systems and humanefforts. In this context, chapters in this book capture the latest advancements inAI-enabledcustomer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration,and customer engagement.
- Format: Pocket/Paperback
- ISBN: 9783031339004
- Språk: Engelska
- Antal sidor: 307
- Utgivningsdatum: 2024-08-19
- Förlag: Springer International Publishing AG