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Review of Marketing Research pushes the boundaries of marketingbroadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots. Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.
- Format: Inbunden
- ISBN: 9781802628760
- Språk: Engelska
- Antal sidor: 344
- Utgivningsdatum: 2023-03-13
- Förlag: Emerald Publishing Limited