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256 sidor
2004

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.

Författare: Philip Kotler, Hermawan Kartajaya, S David Young
Format: Inbunden
ISBN: 9780471646563
Språk: Engelska
Antal sidor: 256
Utgivningsdatum: 2004-09-01
Förlag: John Wiley & Sons Inc