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Learn how to use Authority Marketing to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book!
Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price?
One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System.
But how can you make this shift in an environment that is noisier and more crowded than ever before?
If you are a dentist or practice manager who is frustrated with the traditional approach to marketing and wants to grow your practice and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority.
In this book you will learn:
. What Authority Marketing is and how to use it to grow your practice
. The Pillars of Authority Marketing
. How others have used Authority Marketing to create unimaginable success
. Why thought leadership is your most important secret weapon
Authority Marketing isn't about ego or attention-it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price?
One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System.
But how can you make this shift in an environment that is noisier and more crowded than ever before?
If you are a dentist or practice manager who is frustrated with the traditional approach to marketing and wants to grow your practice and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority.
In this book you will learn:
. What Authority Marketing is and how to use it to grow your practice
. The Pillars of Authority Marketing
. How others have used Authority Marketing to create unimaginable success
. Why thought leadership is your most important secret weapon
Authority Marketing isn't about ego or attention-it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
- Format: Pocket/Paperback
- ISBN: 9781950863655
- Språk: Engelska
- Antal sidor: 168
- Utgivningsdatum: 2021-01-14
- Förlag: Forbesbooks