Aydin Sanat: 2016/3

"There can be no words without images." (Aristotle)
We all live in a visually surrounded world. We are intensively surrounded by exciting and motivating images. This is visual communication, which doesn't include language codes in a sense. The production of meaning from visual objects can be evaluated and examined with the help of semiotics. Images mean everything. Commercials and visual objects mean lots of things without using language codes. This paper offers a kind of analytical perspective for understanding and producing meaning from visual objects with a special reference to semiotics.